Job details


Client: CLIENT

Category: Sales / Marketing

Sub category: Sales

Location: Nigeria

Job description

My Client a Major Player in the Vegetable Oil Industry in Nigeria with over 30 years experience Manufacturing and distributing vegetable Oil are
seeking for a Marketing Manager to drive their business growth as they transit from a B2B Business to a B2C business.

The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization in order
to attract potential customers and retain existing ones.
His activities would include managing and coordinating marketing and creative staff,
leading market research efforts to uncover the viability of current and existing products/services,
and liaising with media organizations and advertising agencies.
The marketing Manager must be a Business Manager and leader because he would have responsibility for working with the GM sales and other executives
to determine budgets and targets for Marketing Activities to support the Sales Team in achieving revenue and profit targets.
He would lead the team responsible for developing pricing strategies for products and services.

Job responsibilities

• monitoring and analysing market trends
• studying competitors' products and services
• exploring ways of improving existing products and services, and increasing profitability
• Identifying target markets and developing strategies to communicate with them.
• Develop strategies and tactics to get the word out about the company and drive Traffic for products
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Qualification/grade required: • Broad Knowledge of Marketing and the FMCG marketing dynamics. • Strong understanding of the f

Expected expertise:

Computer skills: Word, Excel,

Minimum years of experience: 5 years

Salary: Negotiable within the Org Pay Structure

Application: October, 12 2019 - October, 25 2019

Status: Closed


About APGEE Associates

APGEE Associate is an indigenous management consulting firm serving companies in diverse industries- Start-ups, Oil & Gas, Agriculture, Logistics, Manufacturing, FMCG, etc. With a team of experienced practical professionals you are guaranteed the same value as you would from the top multinational consulting firms.


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